Tuesday, 30 November 2010 11:08

• Plan your purchase and selection of promo items for important clients as far in advance as possible. In case you plan to do a spring promotional campaign, make sure you buy all the products by the November or December of the previous year.

• Choose the promo give-away appropriate for the client or occasion. In case your company is planning to sponsor a golf tournament or a hole at a particular tournament, then distributing golf promotional item is what you should buy for. If you are marketing the opening of a new branch of your local bank, consider distributing year- planners, calendars, checkbook covers, beach towels, drink holders, small coolers, Flying discs and t-shirts all imprinted with the name, logo, message and contact information of your company.

• Make sure that you see a proof of the imprinting that will be incorporated on your promo gift items. Sometimes the specialty- advertising firm asks you to provide a black and white artwork or "mark up" of your company's name and logo. This can be easily done on a computer or the advertising company can do this for you.

So, keep the tab on the afore-said three tips while buying promotional merchandise

for important business associates and clients.

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